Private · Post Oak
The Post Oak Group
Presented by The Post Oak Group
Karan Ramchandani · karan.ramchandani@postoakgroup.co
Spiritual Plants · Investor Pitch

The next cannabis consumer does not think they are a cannabis consumer.

Spiritual Plants is building the permission structure that brings them in.

Holy Water Liquid Sacrament™ · 3mg THC + 3mg CBD
Start here · The Brand Bible

The whole world is already designed.

The Spiritual Plants brand bible documents the identity, packaging, product architecture, voice, and visual system behind Holy Water and the full portfolio. It is the fastest way to understand what has already been built.

Open the Brand Bible
Watch first · Brand films

Don't read the brand. Watch it.

Four short films that carry the product, the tone, and the reason this reaches people traditional cannabis marketing never touches.

Introducing Spiritual Plants

Holy Water — All Four Religions

Feel Much Better

Films are on the live page · holywaterliquidsacrament.com
SPIRITUAL PLANTS

The permission structure for the next cannabis consumer.

Holy Water Liquid Sacrament™ is our hero platform: low-dose, tasteless cannabinoid beverages designed for people who want a familiar entry into plant medicine — not a traditional cannabis experience.

3mg THC + 3mg CBD · Still · Sparkling · Beverage Enhancer
01 · THE CONSUMER

Cannabis has not reached everyone who wants it.

Millions of adults are becoming curious about cannabis while remaining uncomfortable with dispensaries, smoking, high potency, and traditional cannabis culture. Spiritual Plants is built for that consumer.

We are not fighting for the existing cannabis consumer. We are expanding the category.
02 · THE PRODUCT

Three products. One simple ritual.

Still Water — 3mg THC / 3mg CBD. Sparkling Water — 3mg THC / 3mg CBD. Beverage Enhancer — 28 servings, designed to turn a familiar drink into a measured ritual.

Low dose. Tasteless. Familiar. Approachable.
The products · What exists today

Beverages first. Then the rest of the ritual.

Holy Water · Still

3mg THC + 3mg CBD

Exceptional spring water. Precisely measured. Tasteless.

Holy Water · Sparkling

3mg THC + 3mg CBD

The social can — built for hospitality, hotels, spas, restaurants.

Beverage Enhancer

28 servings

Flavorless drops that turn any familiar drink into a measured ritual.

Holy Water functional ritual cans
Ritual products · Beyond the can

Rest

The evening ritual — wind-down, sleep, surrender.

Anoint

Topical ritual product — applied, not consumed.

Communion

The shared ritual — designed for gathering.

The Sacred Four and The Cultural Four
Next · The Sacred Four

Four functional cans. Four rituals.

StillCalmBalanceLift

Same architecture, different delivery — and the Cultural Four extends the flavorless enhancer into specific traditions and communities.

03 · WHY NOW

Beverage is the bridge.

Cannabis consumption is normalizing. Low-dose beverages are moving into social occasions and mainstream retail conversations. Alcohol and beverage infrastructure is beginning to intersect with cannabinoids while consumers look for alternatives to traditional alcohol and high-potency cannabis.

The rails are changing. The consumer is already moving.
04 · WHY US

Culture + Product + Commercialization

Craig Rose creates categories, cultural permission, and consumer narratives. Guy Rocourt brings 30+ years of cannabis formulation, manufacturing, regulated-market, and fundraising experience. Brandon Stewart brings consumer-products commercialization, distribution strategy, partnerships, and team building.

Craig creates the signal. Guy protects the product. Brandon builds the commercial organization.
04A · THE TEAM

Three operators who have each done this before.

Craig Rose

Culture & Category Creation
Builds movements about anything.

Craig has spent his career creating cultural permission where none existed — turning ideas into movements, audiences, and categories. He builds the signal that makes a new consumer feel invited in.

Guy Rocourt

Product, Formulation & Regulated Markets
You already know him.

30+ years in cannabis formulation, manufacturing, licensed operations, and fundraising. Guy protects product integrity, dosing consistency, and compliance across every channel we enter.

Brandon Stewart

Priority Executive Hire · Proposed President & CEO
This guy gets it done — and builds brands.

Co-founder and CEO of Revelry Supply (Watsonville, CA), where he built a manufacturing and distribution business across smell-proof gear and travel accessories, a skate components division, and Revelry Herb Co. in licensed California cannabis — including an exclusive distribution partnership with HERBL. Brandon brings consumer-brand commercialization, partnerships, distribution, commerce, and operating discipline. Beyond Holy Water, he is actively working a licensing play to bring Spiritual Plants brands into dispensaries in California and New Jersey.

Proposed role: President & CEO — building and running Spiritual Plants alongside David, Craig, Guy, and Sean. Appointment, compensation, scope, and authority require final agreement and definitive documents.

05 · THE MOAT

Permission.

Our advantage is not potency. It is trust: low-dose onboarding, premium product integrity, culturally fluent brands, hospitality, community, and a familiar beverage format that gives new consumers a safer-feeling doorway into the category.

Trust is harder to manufacture than THC.
06 · HOW IT SCALES

Brand centralized. Infrastructure flexible.

The model is intentionally asset-light: hemp beverage channels where legally permitted, regulated cannabis partnerships where required, contract manufacturing, licensing, strategic distribution, and international opportunities including Canada.

Brand + formulation + consumer relationship stay centralized. Manufacturing stays flexible.
06A · THE PORTFOLIO

One platform. A portfolio of culturally specific doorways.

Holy Water is the hero, but Spiritual Plants owns a family of faith- and culture-fluent brands and their domains — Christian CBD, Jew Weed, Mormon Meds, Latter Day Leaf, The Saints, Ascension, Pure Joy, D.E.O.S.A., The Devil's Lettuce — each speaking to a community traditional cannabis marketing cannot reach.

Same formulation and supply chain. Many front doors.
06B · DISTRIBUTION & LICENSING

Two lanes into retail at once.

Hemp-derived beverage moves through mainstream and DTC channels where legally permitted. In parallel, Brandon is developing a licensing play to place Spiritual Plants brands into licensed dispensaries in California and New Jersey — capacity and shelf without owning plants or licenses.

Asset-light on the regulated side. Full speed on the beverage side.
06C · CULTURAL ENGINE

We generate demand with culture, not ad spend.

Craig's campaigns are earned-media machines. The current one — a 40 days / 40 nights revival in Asheville with billboards, press, and a public conversation about hemp policy — is designed to create national attention around plant medicine and the people the category has ignored, with our brands present as sponsors rather than advertisers.

Attention is the asset most consumer brands have to rent. We build it.
07 · MARKET EXPANSION

We believe the opportunity is bigger than dispensary share.

Spiritual Plants is designed to reach adults who have historically stayed outside cannabis because of culture, stigma, dosage, format, or fear. Beverage, hospitality, wellness, and mainstream consumer channels create a path to serve that audience.

The growth thesis is category expansion, not commodity market-share capture.
08 · CAPITAL

Capital funds commercialization — not invention.

The product platform, brand architecture, leadership, formulation relationships, and operating roadmap are in place. New capital is intended to fund inventory, beverage production, distribution expansion, consumer acquisition, strategic hiring, and the next phase of market proof.

Build inventory. Win distribution. Prove repeat behavior. Scale what works.
08A · THE MISSION LAYER

A give-back layer built in, not bolted on.

The Hollow Bone Initiative is the nonprofit layer connected to the platform — the mechanism through which the brands support access, education, and the communities plant medicine came from. It is part of why culturally rooted audiences trust us to speak to them at all.

The trust is the product. The mission is how we keep it.
09 · THE VISION

Cannabis does not need another cannabis brand.

It needs a trusted doorway for everyone who has been standing outside. Spiritual Plants is building that doorway through Holy Water Liquid Sacrament™ and a broader platform designed around ritual, wellness, culture, and consumer trust.

Spiritual Plants built the doorway.
The partnership we want · Liquid Death

One brand made water famous. We made it holy.

Liquid Death proved water can be mythology. Holy Water is the other half of that joke told seriously — the same irreverence, pointed at ritual instead of death. We have built a full cinematic pitch for them, and we want this partnership on the table.

View the Liquid Death pitch
holywaterliquidsacrament.com/liquiddeath
10 · The ask

What we're raising, and what it buys.

We are raising growth capital to commercialize a platform that is already built. Round size, structure, and terms are in the investor portal and we will walk them through them live — the deployment is straightforward.

Use of funds

Inventory & production

Beverage runs at scale — cans, enhancer, packaging, freight.

Use of funds

Distribution

Broker and distributor relationships, retail placement, licensing into regulated doors.

Use of funds

Consumer acquisition

DTC engine, sampling, and conversion behind the cultural campaigns.

Use of funds

Key hires

Commercial leadership and operations to support multi-channel volume.

Next step — pick one
01A 30-minute call with Craig, Guy, and Brandon.
02Access to the private investor portal — full capital plan and projections.
03Product in hand: we ship the full Holy Water lineup for review.
The invention is done. The capital is for volume, shelf, and repeat purchase.
Everything else · Links & downloads

Go as deep as you want.

Download the Brand Bible
Holy Water — full brand site
The vision, the science, the beverages, the media.
The Brand Bible (PDF)
Identity, packaging, product architecture, voice.
Liquid Death pitch
The partnership we want to build.
Investor portal · code 1127
Thesis, capital plan, projections, team.
Business plan
Operating model and strategy in long form.
The team
Craig Rose · Guy Rocourt · Brandon Stewart.
Shop — see it selling
Live DTC storefront across the portfolio.
40 Days / 40 Nights campaign
The cultural demand engine, in public.
Hollow Bone Initiative
The nonprofit mission layer.
Spiritual Plants

The doorway is already built.

Presented by The Post Oak Group. Private investor presentation — not linked from the public site.

Go deeper · Investor portal

Full thesis, product architecture, capital plan, projections, and team detail live in the private investor portal.

spiritualplants.co/holywater-investor
Access code: 1127
The Post Oak Group
Presented by The Post Oak Group · Houston, Texas
Karan Ramchandani · karan.ramchandani@postoakgroup.co · www.postoakgroup.co