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Water & botanicals

THE VISION / A NAME WITH A LARGER FUTURE

Water with a place
in people’s lives.

HOLY WATER is the product brand. LIQUID SACRAMENT is its invitation. SPIRITUAL PLANTS™ is the company presenting the vision.

The four approved HOLY WATER botanical can concepts

FROM THE FOUNDERS

A familiar ritual.
A wider invitation.

Craig Rose’s background in Christian ministry has always involved bringing people into conversations they might not expect. Guy Rocourt brings the product discipline: formulation, plant integrity and quality.

Together, we want to build a national water beverage brand with room for different tastes, occasions and perspectives. The first four botanical water concepts give the brand a foundation beyond any one plant category.

The ambition draws on the cultural confidence of California, the outdoor sensibility of Colorado and the editorial energy of New York. Asheville is where the gathering continues.

THE ETHOS / PERMISSION SLIPS

Permission to pause.
Permission to be curious.

At Spiritual Plants™, Craig and Guy call it a permission slip: an invitation to explore plants with intention, to ask better questions and to make your own informed choice.

The garden is bigger than any one ingredient. Our vision spans botanicals, adaptogens and cannabis where permitted. Each product has its own formula, clear ingredients and its own place at the table. Liquid Sacrament brings that ethos to beverages. Water leads, with grandma’s kitchen as our reminder to keep ingredients purposeful and the invitation familiar.

Meet Spiritual Plants™ See how Craig builds / Watch Stay Curious
Craig Rose

Craig Rose

Co-founder / Vision, culture & partnerships

Guy Rocourt

Guy Rocourt

Co-founder / Product & formulation

A person in a red shirt standing in the sunlit forestHOLLOW BONE · PEOPLE & PLACE

CULTURE & COMMUNITY / HOLLOW BONE

People. Place. Connection.

Hollow Bone Initiative is part of our larger cultural and community story, bringing people together through music, storytelling, and human connection.

HOLY WATER’s proposed charitable priorities are a distinct initiative. Hollow Bone is not a confirmed beneficiary of HOLY WATER sales, and no independent tax-exempt nonprofit status is represented here.

Discover HOLY WATER / Our Purpose

For HOLY WATER’s separate proposed giveback program, qualifying sales, contribution amounts and participating organizations would be documented before launch. No charitable contribution is implied by a purchase at this time.

Meet Hollow Bone A scavenger hunt for the soul The purpose behind the brand